US e-commerce retailer Amazon may deliver online food in Bengaluru from March
Weeks after Uber sold its food delivery business to Zomato for a 10% stake in the company, Seattle-based American multinational e-commerce company Amazon is set to enter the Indian online food delivery space very soon. Reports claim that the company will float the service with its Prime Now or Amazon Fresh service by this March.
Incidentally, there were similar reports that erupted last year stating that Amazon India was working with Infosys co-founder Murthy’s Catamaran for launching its food delivery service in India around Diwali. But this time sources revealed that the company is presently internally testing its food delivery service with select restaurant partners in select localities of Bengaluru.
The company’s spokesperson said, “We believe in innovating on behalf of our customers. As part of this commitment, we are constantly evaluating new areas and opportunities to connect with and serve our customers.”
Another senior executive of the company stated, “The intent is to capture all large categories where high-value consumers spend and make repeat purchases convenient, affordable and seamless, especially in the top cities.”
The company’s move is part of a larger plan to build a comprehensive product portfolio from grocery and food to electronics and home products. Amazon’s decision to join the on-demand food slot comes at a time when Swiggy and Zomato have cut discounts and tightened cost structures.