February 28, 2021 | 7:47 AM IST
boycott chinese

Despite ‘boycott Chinese products’ nationwide outrage, BCCI to continue Vivo’s IPL sponsorship

While India is heading towards ‘boycott Chinese product’ after 20 soldiers were martyred at the Ladakh border on Monday night, the Board of Cricket Control in India (BCCI) has said that the board has no plans to give up its current IPL title sponsor of Chinese Company Vivo.

 The BCCI gets Rs 440 crore annually from IPL title sponsor and hence, is open to reviewing its sponsorship policy for the next cycle only after the five-year deal concludes in 2022.

The BCCI Treasurer Arun Dhumal said, "When you talk emotionally, you tend to leave the rationale behind. We have to understand the difference between supporting a Chinese company for a Chinese cause or taking help from Chinese company to support India's cause.”

Dhumal added, "When we are allowing Chinese companies to sell their products in India, whatever money they are taking from Indian consumer, they are paying part of it to the BCCI (as brand promotion) and the board is paying 42 per cent tax on that money to the Indian government. So, that is supporting India's cause and not China's.”

Dhumal said he is willing to reduce the dependence on Chinese goods, but as long as its companies are allowed to do business in India, he sees no harm continuing with the sponsorship.

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