November 20, 2019 | 4:39 PM IST
Market

BSNL comes up with 6 paisa cashback policy to lure subscribers

State-owned telecom operator Bharat Sanchar Nigam Limited has come up with 6 paisa cashback scheme for every five minutes and more of voice calls placed by its subscribers. The offer will apply to all BSNL’s wireline, broadband and FTTH subscribers. The strategy has been initiated by the company to lure more subscribers in the wireline and fibre segments. 

The move is being considered as an indirect attack at Reliance Jio which recently announced six paise per minute Interconnect Usage Charge (IUC) fee on voice calls made to other telecom networks – Airtel Bharti and Vodafone-Idea – after keeping them free for its subscribers since inception.  

Director (CFA) BSNL Vivek Banzal issued a statement saying “We want our customers to engage more with our upgraded Next Generation Network, experience the quality of voice call which happens on wireline, and also get incentivised for same.”

Presently, the Telco is struggling with its finances and the dipping number of subscribers and the cashback move can give a boost to its revival plan.  The cash-strapped company is taking several initiatives to improve its customer experience.

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