January 20, 2021 | 5:46 AM IST

Are you making the same mistakes that most bloggers make?

Are you new to the Blogging scenario or one of those contemplating writing a blog to earn a living?  It’s a great idea but not as easy as it sounds.  

Unlike the common notion, blogging is not just writing and if not handled with care, it can be complicated. So, if you want to be sure that your content resonates with your target audience, there are high chances of it fetching a strong online traffic, let’s learn to identify how to avoid the common mistakes most bloggers make.  

Ideas that interest only the writer: Blogging is a great way to connect with people who are interested in the same things as you are and if the audience is unable to connect with the content, the whole purpose it gets defeated as the reader moves on to the next page or website.  

Too broad topics: Blogging allows you to share your thoughts with the world. If the topic is too broad – covering too many details in it – then the readers feel like in the midst of a maze and it leaves them confused. The readers don’t like to rack their brains or wait to read the couple of next paragraphs to get to the essence of the text. On the contrary, specific topics may keep the audience on the page for a longer duration.  

Not engaging in marketing strategy: Search Engine Optimisation (SEO) is a powerful marketing tool that that helps you connect with customers and your content gain online visibility with the help of certain keywords. In fact, SEO is all about being where your customers are, and convincingly directing them towards your content and eventually it helps you stay ahead in the competition. 

Posting ill-written content: Grammatical and typing mistakes, spelling errors, missing punctuations and content which is not proof-read gives a poor impression to the readers. A concise and well-written content, omitting the frivoulous aspects indicates you write responsibly and with care. Also, a dull and drab headline makes the copy even sloppier.

Editor In Chief

Editor In Chief is an publisher and journalist. He is regular columnist of the website NewsInInd. He is experienced in national and political issues with more than 500 blogs.