April 22, 2021 | 10:52 PM IST

Apple goes easy on Indian pocketbook for iPhone XR from Friday

It is good news for Indians who have been craving for an iPhone as Apple’s latest addition iPhone XR rates have been slashed by up to 22 % from Friday, April 5. Senior executives of the company claim that though the company has adopted marketing strategies like cashback offers, no-cost financing and exchange programmes, but it has never done ‘anything like this’ before for its flagship models to promote sales in the premium smartphone segment. The rates have been reduced in all the three variants – the 64 GB, 128 GB and 256 GB models will be available for Rs 59,900, Rs 64,900 and Rs 74,900 respectively against their original prices Rs 76900, Rs 81900 and Rs 91,900. However, the rates of the original XR model, that was launched inSeptember 2018, will remain same.

Though the smartphone lacks dual camera, it offers an excellent battery life and has a 6.1-inch display

The Market Operating Price (MOP) strategy has been adopted to compete with similar brands where the official consumer selling price is lower than the MRP. The discounted pricing will help hesitant yet prospective buyers to upgrade to the company’s fresh flagship models.

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