The Chinese smartphone maker Huawei becomes the second largest smartphone seller ahead of Apple. Powered by its flagship P20 model and the growth of its sub-brand Honor in markets like India, Huawei tech giant sold 54 million handsets with 41% up from last year.
Huawei has surpassed Apple to become the second largest smartphone vendor after Samsung. South-Korean smartphone maker Samsung shipped more than 70 million handsets last quarter, down about 10% from the same time last year.
“The continued growth of Huawei is impressive, to say the least, as is its ability to move into markets where, until recently, the brand was largely unknown," IDC analyst Ryan Reith said in a statement.
“Huawei’s strategy has evolved significantly over the last six months,” said Mo Jia, Canalys Analyst based in Shanghai.
The Honor brand is offering a range of refreshed portfolio at affordable prices which is driving the growth of the vendor in the overseas market, say Tarun Pathak, Associate Director at Counterpoint Research.
“Honor, which is already strong in the e-commerce segment, is now adopting a multi-channel strategy through branded stores in the South East Asia market. We expect store counts to increase in the future”, Pathak said.